✦ Journal
Notes on brand,
design, and AI.
Short, practical pieces from the studio — on brand identity, product design, and where AI is actually useful versus where it's just noise.
Agentic AI and What It Means for Customer Experience
AI that acts on a person's behalf over several steps is moving into real customer experience. Here's what that looks like done responsibly.
AI Automation 2026Dopamine Design: Bold Color Is Back in Brand Systems
Saturated color is replacing years of muted palettes. Here's how to use it with intent instead of just chasing a trend.
Brand Identity 2026Is 3D and WebGL Worth It? A Practical Guide for Client Websites
Interactive 3D is trending again on marketing sites. A practical way to decide when it earns its place.
Web Design 2026Brand Identity in the Age of AI-Generated Design Systems
AI can generate a logo in minutes. Here's why that makes real brand strategy more valuable, not less.
Brand Identity 2026Calm UX: Why Less Interface Is Better Business in 2026
The loudest interfaces are losing to quieter, faster ones. Why that's a business decision, not just a design one.
UI/UX Design 2026AI Copilot vs Autopilot: Designing Interfaces People Actually Trust
Why the best AI interfaces in 2026 ask before they act — and what that means for brands building AI-powered products.
AI & Product